Apartments 247 Corp Site
Apartments 247 Corp Site
Apartments 247 Corp Site
Apartments 247 Corp Site
To coincide with Apartments247's 2024 marketing campaign, the team decided to refresh the corporate site to showcase an improved product line and help customers better understand the company’s value in the industry.
To coincide with Apartments247's 2024 marketing campaign, the team decided to refresh the corporate site to showcase an improved product line and help customers better understand the company’s value in the industry.
To coincide with Apartments247's 2024 marketing campaign, the team decided to refresh the corporate site to showcase an improved product line and help customers better understand the company’s value in the industry.
Overview
Client:
University of Las Vegas Nevada
My Role:
Graphic/Brand Designer
Timeframe:
December 2022 - January 2023
Tools Used:
Adobe XD, Photoshop, Illustrator
During the month of December my role was to collaborate with a small team and deliver stunning pages and graphics, which ended up being 30% of the sites pages, 50% of the graphics, and edit the copy handed down from the Vice President. I was to oversee any changes to the site the developer made to ensure accessibility and quality were adhered to.
TL;DR
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Led a 45-day redesign of Apartments247’s corporate site to pivot the brand toward full-service digital marketing.
TL;DR
Led a 45-day redesign of Apartments247’s corporate site to pivot the brand toward full-service digital marketing.
TL;DR
Subtitle Spacing
Led a 45-day redesign of Apartments247’s corporate site to pivot the brand toward full-service digital marketing.
TL;DR
Led a 45-day redesign of Apartments247’s corporate site to pivot the brand toward full-service digital marketing.
My Role: Designed 30% of site pages and 50% of graphics; managed accessibility and QA.
The Impact: * +11% in product sales.
-5% bounce rate.
100% on-time delivery for a major marketing push.
Business Goals
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After 25 years as a web design pioneer, Apartments247 evolved into a full-service digital marketing powerhouse. We redesigned the site to transition the brand from "website builder" to "comprehensive agency," highlighting new AI-driven tools, 3D floor plans, and SEM services. Business goals:
Increase product sales by 10% through improved service visibility and lead conversion.
Reduce bounce rate by 5%
Business Goals
After 25 years as a web design pioneer, Apartments247 evolved into a full-service digital marketing powerhouse. We redesigned the site to transition the brand from "website builder" to "comprehensive agency," highlighting new AI-driven tools, 3D floor plans, and SEM services. Business goals:
Increase product sales by 10% through improved service visibility and lead conversion.
Reduce bounce rate by 5%
Business Goals
Subtitle Spacing
After 25 years as a web design pioneer, Apartments247 evolved into a full-service digital marketing powerhouse. We redesigned the site to transition the brand from "website builder" to "comprehensive agency," highlighting new AI-driven tools, 3D floor plans, and SEM services. Business goals:
Increase product sales by 10% through improved service visibility and lead conversion.
Reduce bounce rate by 5%
Business Goals
After 25 years as a web design pioneer, Apartments247 evolved into a full-service digital marketing powerhouse. We redesigned the site to transition the brand from "website builder" to "comprehensive agency," highlighting new AI-driven tools, 3D floor plans, and SEM services. Business goals:
Increase product sales by 10% through improved service visibility and lead conversion.
Reduce bounce rate by 5%
Who Are the Users?
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The users we are designing for are primarily property managers, marketing teams for apartment complexes and property owners. Apartments247 is a BtoB company that offers marketing tools and services for the multifamily housing industry.
Who Are the Users?
The users we are designing for are primarily property managers, marketing teams for apartment complexes and property owners. Apartments247 is a BtoB company that offers marketing tools and services for the multifamily housing industry.
Who Are the Users?
Subtitle Spacing
The users we are designing for are primarily property managers, marketing teams for apartment complexes and property owners. Apartments247 is a BtoB company that offers marketing tools and services for the multifamily housing industry.
Who Are the Users?
The users we are designing for are primarily property managers, marketing teams for apartment complexes and property owners. Apartments247 is a BtoB company that offers marketing tools and services for the multifamily housing industry.
Process
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We met as a team with our VP several times to discuss the brand vision and business needs before getting started. We had to decide what was going to make the most impact on the site and designate our resources accordingly.
Process
We met as a team with our VP several times to discuss the brand vision and business needs before getting started. We had to decide what was going to make the most impact on the site and designate our resources accordingly.
Process
Subtitle Spacing
We met as a team with our VP several times to discuss the brand vision and business needs before getting started. We had to decide what was going to make the most impact on the site and designate our resources accordingly.
Process
We met as a team with our VP several times to discuss the brand vision and business needs before getting started. We had to decide what was going to make the most impact on the site and designate our resources accordingly.
Audit & Overhaul
I overhauled the site architecture to reflect Apartments247’s expanded service ecosystem. By auditing and merging redundant pages, I resolved a critical pain point: circular navigation. I replaced "service-to-service" loops with high-intent CTAs pointing to the Contact and Features pages, significantly improving the conversion funnel and menu utility.
Audit & Overhaul
I overhauled the site architecture to reflect Apartments247’s expanded service ecosystem. By auditing and merging redundant pages, I resolved a critical pain point: circular navigation. I replaced "service-to-service" loops with high-intent CTAs pointing to the Contact and Features pages, significantly improving the conversion funnel and menu utility.
Audit & Overhaul
I overhauled the site architecture to reflect Apartments247’s expanded service ecosystem. By auditing and merging redundant pages, I resolved a critical pain point: circular navigation. I replaced "service-to-service" loops with high-intent CTAs pointing to the Contact and Features pages, significantly improving the conversion funnel and menu utility.
Competitive Analysis
Competitors lead with scale and system depth. We lead with design and outstanding personal service. Apartments247 is the choice for operators who want visual storytelling, conversion-driven UX, control over their digital brand, and instant human help. Our redesign aimed to showcase that unique value—balancing technical capability with the creative freedom that sets us apart.
Competitive Analysis
Competitors lead with scale and system depth. We lead with design and outstanding personal service. Apartments247 is the choice for operators who want visual storytelling, conversion-driven UX, control over their digital brand, and instant human help. Our redesign aimed to showcase that unique value—balancing technical capability with the creative freedom that sets us apart.
Competitive Analysis
Competitors lead with scale and system depth. We lead with design and outstanding personal service. Apartments247 is the choice for operators who want visual storytelling, conversion-driven UX, control over their digital brand, and instant human help. Our redesign aimed to showcase that unique value—balancing technical capability with the creative freedom that sets us apart.
Wireframes
We began with a prebuilt theme designed by Robert as a foundation, allowing for an efficient system to be developed from that layout. From there, we adapted the framework to better align with user needs—focusing solely on layout and navigation at this stage. Several elements from the original Essence theme, like the dot-based nav, menu bar, footer imagery, and content structure, didn’t suit our goals. We also determined that distinct hero sections would help users recognize page changes without overcomplicating the layout. This alone saved many days of work between team members. I had agency over several pages where I needed to display the product through clear language and descriptive visuals that showed the complex process behind the scenes without overwhelming the user. Each page needed to be as scannable as possible, so shorter pages with emphasis on quick information was my goal. Once the content was sorted out I could start on the wireframes. I was responsible for these pages…
Affordable
Community
Integration
Lisa
Multi-level site map
Wireframes
We began with a prebuilt theme designed by Robert as a foundation, allowing for an efficient system to be developed from that layout. From there, we adapted the framework to better align with user needs—focusing solely on layout and navigation at this stage. Several elements from the original Essence theme, like the dot-based nav, menu bar, footer imagery, and content structure, didn’t suit our goals. We also determined that distinct hero sections would help users recognize page changes without overcomplicating the layout. This alone saved many days of work between team members. I had agency over several pages where I needed to display the product through clear language and descriptive visuals that showed the complex process behind the scenes without overwhelming the user. Each page needed to be as scannable as possible, so shorter pages with emphasis on quick information was my goal. Once the content was sorted out I could start on the wireframes. I was responsible for these pages…
Affordable
Community
Integration
Lisa
Multi-level site map
Wireframes
We began with a prebuilt theme designed by Robert as a foundation, allowing for an efficient system to be developed from that layout. From there, we adapted the framework to better align with user needs—focusing solely on layout and navigation at this stage. Several elements from the original Essence theme, like the dot-based nav, menu bar, footer imagery, and content structure, didn’t suit our goals. We also determined that distinct hero sections would help users recognize page changes without overcomplicating the layout. This alone saved many days of work between team members. I had agency over several pages where I needed to display the product through clear language and descriptive visuals that showed the complex process behind the scenes without overwhelming the user. Each page needed to be as scannable as possible, so shorter pages with emphasis on quick information was my goal. Once the content was sorted out I could start on the wireframes. I was responsible for these pages…
Affordable
Community
Integration
Lisa
Multi-level site map
Wireframes
We began with a prebuilt theme designed by Robert as a foundation, allowing for an efficient system to be developed from that layout. From there, we adapted the framework to better align with user needs—focusing solely on layout and navigation at this stage. Several elements from the original Essence theme, like the dot-based nav, menu bar, footer imagery, and content structure, didn’t suit our goals. We also determined that distinct hero sections would help users recognize page changes without overcomplicating the layout. This alone saved many days of work between team members. I had agency over several pages where I needed to display the product through clear language and descriptive visuals that showed the complex process behind the scenes without overwhelming the user. Each page needed to be as scannable as possible, so shorter pages with emphasis on quick information was my goal. Once the content was sorted out I could start on the wireframes. I was responsible for these pages…
Affordable
Community
Integration
Lisa
Multi-level site map
The design stems from the principle of space, letting areas breath and giving focus to the bold headlines and imagery. The sections of bold gradient colors reinforce the Apartments247 brand and are valuable in bringing attention to certain areas, playing into the scanability of the site.
Graphics
After first brainstorming with Robert, We developed a layered, dimensional graphic style that combines minimalism with bold gradients to visually communicate the complexity of our service suite in a simple, engaging way.
Graphics
After first brainstorming with Robert, We developed a layered, dimensional graphic style that combines minimalism with bold gradients to visually communicate the complexity of our service suite in a simple, engaging way.
Graphics
After first brainstorming with Robert, We developed a layered, dimensional graphic style that combines minimalism with bold gradients to visually communicate the complexity of our service suite in a simple, engaging way.
Graphics
After first brainstorming with Robert, We developed a layered, dimensional graphic style that combines minimalism with bold gradients to visually communicate the complexity of our service suite in a simple, engaging way.
Our Inspiration
We pulled ideas from Adobe, DuckDuckGo, and Paypal. Their ability to explain products through a mural of ideas, symbols and imagery inspired us to give more visual flair to our designs. For larger graphics I adopted the central image of a user and created a story around them, showing a condensed user path with icons and floating cards. Smaller graphics emphasized playfulness with proportionally larger elements to describe the product.
Our Inspiration
We pulled ideas from Adobe, DuckDuckGo, and Paypal. Their ability to explain products through a mural of ideas, symbols and imagery inspired us to give more visual flair to our designs. For larger graphics I adopted the central image of a user and created a story around them, showing a condensed user path with icons and floating cards. Smaller graphics emphasized playfulness with proportionally larger elements to describe the product.
Our Inspiration
We pulled ideas from Adobe, DuckDuckGo, and Paypal. Their ability to explain products through a mural of ideas, symbols and imagery inspired us to give more visual flair to our designs. For larger graphics I adopted the central image of a user and created a story around them, showing a condensed user path with icons and floating cards. Smaller graphics emphasized playfulness with proportionally larger elements to describe the product.
Our Inspiration
We pulled ideas from Adobe, DuckDuckGo, and Paypal. Their ability to explain products through a mural of ideas, symbols and imagery inspired us to give more visual flair to our designs. For larger graphics I adopted the central image of a user and created a story around them, showing a condensed user path with icons and floating cards. Smaller graphics emphasized playfulness with proportionally larger elements to describe the product.
Handover
Graphics: We decided on animating the elements in a sequence, so when it loads the elements appear to layer on top of each other. That posed a lengthier handover process as each piece needed labeling in a diagram. However, this proved to to be very beneficial as our animations changed over time making for more flexible revisions. Mockups & Prototype: XD was our program of choice so sending a dev link with all information was a short task. We ensured during the prototype phase that our structure was tight and followed the approved system rules from page to page. This eliminated any development confusion and limited questions.
Handover
Graphics: We decided on animating the elements in a sequence, so when it loads the elements appear to layer on top of each other. That posed a lengthier handover process as each piece needed labeling in a diagram. However, this proved to to be very beneficial as our animations changed over time making for more flexible revisions. Mockups & Prototype: XD was our program of choice so sending a dev link with all information was a short task. We ensured during the prototype phase that our structure was tight and followed the approved system rules from page to page. This eliminated any development confusion and limited questions.
Handover
Graphics: We decided on animating the elements in a sequence, so when it loads the elements appear to layer on top of each other. That posed a lengthier handover process as each piece needed labeling in a diagram. However, this proved to to be very beneficial as our animations changed over time making for more flexible revisions. Mockups & Prototype: XD was our program of choice so sending a dev link with all information was a short task. We ensured during the prototype phase that our structure was tight and followed the approved system rules from page to page. This eliminated any development confusion and limited questions.
Handover
Graphics: We decided on animating the elements in a sequence, so when it loads the elements appear to layer on top of each other. That posed a lengthier handover process as each piece needed labeling in a diagram. However, this proved to to be very beneficial as our animations changed over time making for more flexible revisions. Mockups & Prototype: XD was our program of choice so sending a dev link with all information was a short task. We ensured during the prototype phase that our structure was tight and followed the approved system rules from page to page. This eliminated any development confusion and limited questions.
Feedback
The site was well received on the first delivery. As I mentioned, there was enough input from stakeholders during the process that the end result may only have technical findings rather than visual. They guided our team using information from the sales and marketing team who identified customer trends on the backend so good news from the initial launch was expected.
Feedback
The site was well received on the first delivery. As I mentioned, there was enough input from stakeholders during the process that the end result may only have technical findings rather than visual. They guided our team using information from the sales and marketing team who identified customer trends on the backend so good news from the initial launch was expected.
Feedback
The site was well received on the first delivery. As I mentioned, there was enough input from stakeholders during the process that the end result may only have technical findings rather than visual. They guided our team using information from the sales and marketing team who identified customer trends on the backend so good news from the initial launch was expected.
Feedback
The site was well received on the first delivery. As I mentioned, there was enough input from stakeholders during the process that the end result may only have technical findings rather than visual. They guided our team using information from the sales and marketing team who identified customer trends on the backend so good news from the initial launch was expected.
Launch
Subtitle Spacing
Through the dedication, careful planning, and execution from our team we were able to complete this redesign within the timeframe of 45 days, staying on track with our wider rollout. After launch, engagement with previously underperforming services like the “Integration” and “Lisa” product pages increased by 22% within 90 days, attributed to improved clarity and new visual storytelling on those pages. Over that same period our bounce rate was reduced by 5% and the sales team reported higher knowledge of our offerings from customers ultimately reducing time on phone calls and trainings.
Launch
Through the dedication, careful planning, and execution from our team we were able to complete this redesign within the timeframe of 45 days, staying on track with our wider rollout. After launch, engagement with previously underperforming services like the “Integration” and “Lisa” product pages increased by 22% within 90 days, attributed to improved clarity and new visual storytelling on those pages. Over that same period our bounce rate was reduced by 5% and the sales team reported higher knowledge of our offerings from customers ultimately reducing time on phone calls and trainings.
Launch
Subtitle Spacing
Through the dedication, careful planning, and execution from our team we were able to complete this redesign within the timeframe of 45 days, staying on track with our wider rollout. After launch, engagement with previously underperforming services like the “Integration” and “Lisa” product pages increased by 22% within 90 days, attributed to improved clarity and new visual storytelling on those pages. Over that same period our bounce rate was reduced by 5% and the sales team reported higher knowledge of our offerings from customers ultimately reducing time on phone calls and trainings.
Meet the Final Product
In Hindsight
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This project reinforced the importance of cross-functional collaboration. In future iterations, I’d like to implement a scalable design system and a centralized design handbook to streamline handoffs. The success metrics and positive stakeholder feedback affirmed the impact of our user-centered approach. Since the design team didn't get direct access to the metrics we were reliant on stakeholder feedback in which our testing was limited. Despite this our goals were accomplished and have only received the best praise for our work.
In Hindsight
This project reinforced the importance of cross-functional collaboration. In future iterations, I’d like to implement a scalable design system and a centralized design handbook to streamline handoffs. The success metrics and positive stakeholder feedback affirmed the impact of our user-centered approach. Since the design team didn't get direct access to the metrics we were reliant on stakeholder feedback in which our testing was limited. Despite this our goals were accomplished and have only received the best praise for our work.
In Hindsight
This project reinforced the importance of cross-functional collaboration. In future iterations, I’d like to implement a scalable design system and a centralized design handbook to streamline handoffs. The success metrics and positive stakeholder feedback affirmed the impact of our user-centered approach. Since the design team didn't get direct access to the metrics we were reliant on stakeholder feedback in which our testing was limited. Despite this our goals were accomplished and have only received the best praise for our work.